The Service Design Group shares knowledge and best practices.

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We are a customer experience and service design consultancy recognized for thought leadership in service design. If you read something you like, please let us know.

Design Thinking. Meet Business Thinking.

In this article, the founder and managing principal of The Service Design Group, the premier customer experience and service design consultancy in the US, shares his personal journey, experience, growth and point of view on today's often discussed "design thinking" topic.

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What is service design and why does it matter?

In this article, The Service Design Group, the premier customer experience and service design consultancy in the US, presents the history and evolution of service design and demonstrates service design's impact on business results.

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Wake up! We are a service-based economy.

In this article, The Service Design Group, the premier customer experience and service design consultancy in the US, places the role and importance of service design within the context of broader economic trends and shows why firms must utilize service innovation to avoid commoditization.

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Models for service-based innovation - pushing beyond "delight"

In this article, The Service Design Group, the premier customer experience and service design consultancy in the US, presents best practices and models for service-based innovation and the importance of aligning service innovation to hard, measurable business results.

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Upskilling product managers

In this article, The Service Design Group, the premier customer experience and service design consultancy in the US, presents a call to action for Product Managers to adopt greater levels of customer centricity and service-based innovation.

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Top 10 best practices for Design Thinking and rapid prototyping workshops

In this article, The Service Design Group, the premier customer experience and service design consultancy in the US, presents best practices and tips for successful Design Thinking and rapid prototyping workshops.

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We mean business.

The Service Design Group gets results. We know our solutions work, so we offer fixed prices, results-backed guarantees, and pay-for-performance contracts. If you need to transform your customer experience or service delivery, you should give us a serious look.

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