Specializing in Service Design Since 2011

We use a service design approach to help businesses build complete offerings and harden service packages.

Let's Discuss How We Can Help You

Core Values

Transparent

What we say is what we do and what you'll get.

Focused

Deliver value against specific outcomes.

Human

Celebrate the humans and the results, together.

Tangible

Make it real. There’s more to services than digital.

Actionable

Make and improve something. Always.

Patrick McGowan, CEO

Designed and launched complete offerings and hardened services in enterprise software before founding The Service Design Group. A recognized MBA + design leader with over 20 patents, he also teaches at NCSU College of Design and UNC Kenan Flagler Business School.

Shaun McAndrew, VP Business Development and Client Engagement

Honed her leadership skills as a helicopter pilot and Commanding Officer in the U.S. Navy before diving headfirst into conveying the stories that build business relationships and create complete offers and harden services.

A History of Excellence

Delivering outcomes with a service design approach doesn’t happen overnight. It takes passion, process and a vision for how to create meaningful business impact with turnkey service design solutions.

2011

The Service Design Group launches in Chapel Hill, NC.

2012

The Service Design Group pioneers B2B service design in the U.S.

2013

Forrester Research recognizes The Service Design Group as 1 of 35 true service design firms in North America and The Service Design Group creates proprietary tools The Big Picture™ and AS-IS & TO-BE™ to enable businesses to create complete offers and harden service packages.

2014

The Service Design Group creates proprietary tool Living Lab^TM to drive customer co-creation of service concepts directly with customers, channels and partners.

2015

The Service Design Group builds capabilities in shared services, advanced services and digital solutions.

2016

The Service Design Group creates proprietary tool Service Sketch™ to enable cross functional teams to rapidly generate complete offering concepts.

2017

The Service Design Group creates proprietary tool The Service Landscape™ to enable product groups and service teams to rationalize and optimize offering and service portfolios.

2018

The Service Design Group launches Service Path™ — the world’s only platform of purpose built service design tools and solutions.

2019

The Service Design Group introduces a novel as-a-service monthly subscription.

2020

The Service Design Group introduces fully virtual engagement models during the global COVID-19 pandemic.

2021

The Service Design Group activates The Sponsory to support local, early stage ventures and creates The Cohort in collaboration with Anchor RTP.

2022

The Service Design Group becomes a partner and sponsor of TSIA, launches Servitization Shorts^TM (a video discussion series) and offers Service Design 101^TM to enable in-house service design and offering management teams with service design best practices and offering ideation frameworks.

2023

The Service Design Group launches Do More^TM, R.E.A.L. CX^TM and The Data Yes^TM to enable strategic decision making for clients, fill the gap in B2B CX and enable companies to efficiently move forward on data value capture opportunities.

servitization-short-ben-wilson-schneider-electric

Servitization Shorts^TM is a video cast providing actionable insights and candid reflections on the challenges and rewards of building complete offers and hardened services.

Watch the Latest Episode

We what we do.

That’s why industry leaders use our service design approach to build their complete offers and harden their service packages.