A history of excellence.

Expertise in service innovation, design and management doesn’t happen overnight.


The Service Design Group pioneers
B2B Service Design in the U.S.


Recognized by Forrester Research as 1 of 35
true Service Design firms in North America


Developed proprietary tools:
Service Sketch™, The Big Picture™ and Service Map™


Disrupts traditional engagement models by
offering guaranteed results against fixed-price deliverables


Introduces Real Service Design™ methodology
for creating business results with service innovation


Launches Service Path™ — the world’s only platform
for B2B service innovation and portfolio management


The Service Design Group continues to disrupt traditional
engagement models with its Startup, Business Unit and Enterprise
monthly subscriptions to Service Path™

MANAGING PRINCIPALS — Patrick McGowan and Raven Manocchio
Patrick and Raven have 40+ years of experience as design practitioners and business leaders in complex organizations. They have built multiple businesses and continue to transform leading organizations’ approaches to service innovation. They hold 20+ patents in User Experience Design and have a multitude of design accolades from the American Graphic Design Awards, American Advertising Industry, AIGA, and the International Society of Visual Artists.

They regularly advise NC-based startups, lecture at multiple design and MBA programs and speak about many topics including service innovation and portfolio management, service-based economies and digital transformation.

For speaking inquiries please contact speaker@theservicedesigngroup.com

The Service Design Group maintains 5 core brand values which serve as the foundation for our decisions, actions and communications.


What we say is what we do.


Deliver value against specific outcomes.


Celebrate the humans and the results, together.


Make it real. There’s more to services than “digital.”


Make and improve something. Always.

Start Building Winning Services

Join other industry leaders who are adopting a proven approach to service innovation.