Servitization Shorts^TM

Actionable insights and candid reflections on the challenges and rewards of building complete offers and hardened services from experts and doers in service design, business models and innovation.

Scott Burleson, The AIM Institute

Patrick McGowan, CEO & Founder of The Service Design Group chats with Scott Burleson, of The AIM Institute, about customer-centricity, jobs to be done (JTBD), product vs. service innovation, JTBD vs. personas and Voice of Customer (VOC) vs. Voice of Market. Scott shares examples of successes and failures and even manages to sneak in a line from a 38 Special song.

Run time: 4:50.

The full length discussion is available on our YouTube Channel. Run time 53:45.

Ben Wilson, Schneider Electric

Patrick McGowan, CEO & Founder of The Service Design Group chats with Ben Wilson, Schneider Electric, about an innovative offering: EcoStruxure Outcomes — Secure Power as a Service. Topics discussed: the impact of COVID-19, the team’s path to as a service, the connection to Field Services, challenges and lessons learned, what’s next for the team at Schneider, Let’s Get Real and The Servitization Blitz.

Run time: 6:15.

The full length discussion is available on our YouTube Channel. Run time 30:35.

Scott Broaddus, Bayer Crop Science

Patrick McGowan, CEO & Founder of The Service Design Group chats with Scott Broaddus, Bayer Crop Science, about an innovative offering: Rodent Monitoring System – rodent monitoring as a service. Topics discussed: internal and external disruption, team structure, challenges and lessons learned, and managing expectations.

Run time: 8:59.

The full length discussion is available on our YouTube Channel. Run time 35:19.

Leadership Junkies Podcast #47

Patrick McGowan, CEO & Founder of The Service Design Group, chats with The Leadership Junkies Podcast about building your business through service innovation and how strategies from service design can enhance your business value.

Total run time: 01:03.33

Jimmy Bynum, Garde Solutions

Patrick McGowan, CEO & Founder of The Service Design Group chats with Jimmy Bynum, Garde Solutions, about the importance of managing risk with advanced services and the risk mitigation options available, including captive insurance.

Run time: 5:49.

The full length discussion is available on our YouTube Channel. Run time 15:36.

Ron Giuntini, G35 Software

Patrick McGowan, CEO & Founder of The Service Design Group chats with Ron Giuntini, G35 Software, about the importance of “selling to the CFO” and how to properly think through pricing and costs when dealing with advanced services.

Run time: 6:03.

The full length discussion is available on our YouTube Channel. Run time 12:44.

Up Next: It could be you!

If you’re in the business of service innovation and as a service transformation, Patrick McGowan, CEO & Founder of The Service Design Group, wants to chat with you about your thoughts, ideas and perspectives on all things as a service. You can be a subject matter expert, a practitioner, or a service manager for an in-market service. All ideas are welcome.