Turnkey Servitization for B2B

Start your servitization journey today with Service SnapshotTM and Kickstart Sprint.TM



$15k value
See What’s What.

Benchmark where you are with your service offerings, approach and strategy.

Key Features
Just you
Data-driven diagnostic
1 hour of your time
Receive a snapshot report customized to you and your business
Access Let's ServitizeTM – the definitive servitization guide and as-a-service primer
Contact Us
Kickstart Sprint


1 month timeline
Give it a try!

Quantify your servitization opportunity or create a servitization design for an existing opportunity.

Key Features
8-10 people
Bootcamp-style engagement
5 x 2 hour remote sessions
Solution toolkit matched to your specific servitization situation
Actionable path forward to servitization, with or without us
Contact Us

Activate Your Service Path™

Continually access our passion, process, platform and people to drive your servitization agenda and as-a-service transformation.



3 month minimum
Build Services

Continually identify new servitization opportunities and bring them to market.

Key Features
Full-service deployment of our passion, process, platform and people to drive an innovation team and servitization strategy
12 weeks from idea to investable opportunity. Any idea, every time!
Programmatic build and scale of new services from MVP to commercialization
Continuous enhancement, co- creation, go-to-market, learning loops & service management for in-market services
Pipeline innovation and portfolio science, dashboard and software
Contact Us
Iterate +


3 month minimum
Build More Services

Bring Service Path – Iterate to multiple teams across your business and business units.

Key Features
Everything in Iterate
Adds access, support and entitlement for multiple teams and servitization initiatives across your business and business units
Contact Us


Shared Risk:Reward

Lock-in market exclusivity and performance-based pricing options.

Key Features
Everything in Iterate+
Adds market exclusivity: we won't work with your competitors!
Adds performance-based pricing: we share risk, reward and outcomes!
Contact Us

Frequently Asked Questions

Do you have a recommended starting point? + -

Of course! We recommend anyone interested in servitization, digitalization and as-a-service transformation start with Snapshot. We’ll benchmark you against your industry and best-in-class players to establish where you are in your servitization journey, the key drivers to consider and near-term success factors to establish.

What happens after that? + -

You’ll have a much clearer understanding of servitization, where you are, and what a reasonable next step would be. Snapshot is based on data so we’ll both have access to the same inputs, end result and recommendation. Yes, that means that if we don’t see a fit for servitization, we’ll show and tell you that!

What if I need to get started right now? + -

Same answer! Let’s take a Snapshot, establish your baseline, and then we’ll rock and roll with a Kickstart Sprint.

Can you tell me more about the toolkits in Kickstart Sprint? + -

Absolutely. We’ve been at this since 2011 and see four recurring patterns of where B2Bs find themselves in the servitization journey. You’re either wanting to quantify your opportunity for servitization, align to a vision of servitization, co-create and generate ideas with your customers, or significantly advance a pre-existing idea for an as-a-service offering. For each of these, we’ve developed the best-fit tool to get you unstuck, gain momentum, and create an actionable path forward! We’ll know where you are based on your Snapshot and will recommend the tool to use for your Kickstart Sprint that will generate the most impact and value for you.

What happens when I move from Kickstart Sprint to Service Path? + -

Good question! Quick answer = we hit the ground rolling and a $10k credit gets applied to your first month. Because Kickstart Sprint always ends with an actionable path forward, we are confident we can have 1 – 3 new service innovations ready to build and test within 3 months of activating your subscription.

What's the typical timeline and flow look like? + -

We are ready when you are. We can do Snapshot within the next 7 days. We’ll follow up to schedule a review of your personalized report and recommendation by the next business day. If you’re a good fit for servitization (yes, we will tell you if you’re not!), we’ll place a bet that it will take you more time than us to find time to schedule Kickstart Sprint, but when you’re ready, we’ll contain the sprint to ~3 weeks. After that, you’ll have an actionable path forward to servitization, with or without us. If you want proven passion, process, platform and people to drive your servitization and as-a-service transformation, activate your Service Path subscription, we’ll credit $10k to your first month, on-board you and your team in a matter of days, and start designing and building services.

What output can I expect? + -

We will create your first batch of 1 – 3 new service concepts within 3 months, build and launch to limited customers within 6 – 9 months, and look to see measurable impact and results within 9 – 12 months.

What results typically come from servitization? + -

We’re glad you asked! Servitization is a process and journey ill suited to the faint of heart or risk adverse! But, for those willing, the payoff is worth it. Increasingly, research shows that successful servitization and as-a-service transformation creates long term competitive advantages, barriers to entry, superior EBIT, and – for publicly traded companies – enhanced enterprise value.

How much work do I or my team have to do? + -

It depends where we are in the journey. In the early stages, the honest answer is not a lot! We’ll drive the ship and do all pre, during and post work to make your Kickstart Sprint a breeze (with impact of course!). And, we can seamlessly roll into a Service Path subscription from there (no work on your end required). In the first 3 months of your subscription, we will need periodic access to a team, but we’ll drive and coordinate all activities, customer co-creation, prototyping and refinement. As we move into active deployment of your new services, we will require some fractional allocation of your team members. And, as you move forward and commercialize more and more services, our expectation is that you’d have some dedicated service managers to work with us to co-own your servitization business results.

How does a Service Path subscription work? + -

It’s simple. Keep your subscription active and our proven service innovation and portfolio management will keep on flowing. Think of it as turnkey, insourced or outsourced (we respond to either!) access to the passion, process, platform and people needed to successfully organize, define, design, drive and scale successful B2B servitization, digitalization and as-a-service transformation.

What's included? + -

Everything! Nothing from our end is excluded from Service Path. It’s continuous enhancement, innovation, and evolution of our processes, our platform, your servitization strategy, your service portfolio and your people.

Can you tell me more about the platform? + -

Yes! We couldn’t be prouder of the platform component of Service Path. It is a turnkey system that contains all of the necessary components to drive servitization and your services strategy. It includes an executive dashboard to set goals and track results; an ideation pipeline to continually add, mature and prioritize the most promising ideas; and a continuous enhancement and service management framework for every service you take to market. The continuous enhancement and service management provides critical components including key metrics reporting, offering design management, journey experience management, voice-of-the-customer, and continuous enhancement sprint cycle management.

Do I have to do a 3 month commitment? + -

Yes. We’re happy to entertain longer commitments if that’s easier for you. The point is that we’re delivering an always on, always active servitization capability

Why not project by project? + -

Good question. Simple answer. Project framing and SOWs (statements of work) do not work for servitization and as-a-service transformation. A project-based approach creates misaligned incentives. Both parties spend more time discussing the scope of work or what’s in or out. Worse, when viable new opportunities are identified, contract negotiations get in the way of getting started! The nature, cadence and style of work required to actually servitize is best supported by a continuous flow, always- on, service innovation and management capability that is unbounded by traditional project contracting.

How's this different than a retainer? + -

It’s a night and day difference! This is servitization and as-a-service transformation as-a-service. For a predictable monthly spend, you’re insourcing or outsourcing (we respond to either!) turnkey passion, process, platform and people to continually organize, define, design, drive and scale your servitization agenda. Your service transformation will be driven forward month-to-month. There’s no “use it or lose it” going on here!

How's this different than strategy, digitalization or design consultants? + -

Just like above, it’s a night and day difference. This is a hyper-focused, hyper-dedicated solution that drives servitization and as-a-service transformation. This isn’t people, time and materials that “also do” or “also offer” service strategy, design thinking or customer experience.

Can you share examples of your approach in action? + -

Nothing would make us happier! Reach out and we’ll happily take you through some examples. We drive servitization across industries, so chances are, we’ll have an example that will resonate with you.

Can I talk to someone in a similar role about their experience? + -

Sure thing! We wouldn’t be much help in the servitization game if we didn’t have recurring customers willing to recommend us. Just ask and we’ll put you in touch with someone in a comparable role to yours. You can ask them anything you like about our work with them and their team(s).

This all sounds like it's more work and time than I expected... + -

We hear that all the time. If you feel this way, we encourage you to do some research (we’re happy to send some your way). Servitization is a journey, not a project. On average, results take a minimum of 3 years, with full-scale servitization (e.g. significant service-derived revenues) taking anywhere from 5 to 10 years. Don’t mistake servitization for a quick fix.

Are there similar solutions out there? + -

Not that we’ve seen. To the best of our knowledge, Service Path is the world’s only servitized combination of passion, process, platform and people delivering service innovation, portfolio management, and as-a-service transformation as… well… as-a- service!

Start Driving Your Service Transformation

Join other industry leaders who have subscribed to a proven approach to drive their servitization agenda and as-a-service transformation.