Insights | The Service Design Group

Providing Service Does Not Equal “A Service!”

Organizations continually confuse providing service with a service offering.

“The Shift”

This is the powerful behavior change we see in our clients when they make the transition from providing service (aka customer service) to selling services.

What Is Service Design and Why Does It Matter?

On the history and evolution of service design and the ability to impact business results.

Wake up! We Are A Service-Based Economy.

Understanding the role and importance of service design within the context of broader economic trends shows why firms must utilize service innovation to avoid commoditization.

Design Thinking. Meet Business Thinking.

Patrick McGowan, Founder and Managing Principal of The Service Design Group shares his personal journey, experience, and point of view on the popularized topic of design thinking.

Models For Service-Based Innovation – Pushing Beyond “Delight”

The Service Design Group presents best practices and models for service-based innovation and the importance of aligning service innovation to measurable business results.